Sweet, juicy, crunchy and aromatic
Excellent shelf life
Magic Star® is sweet, crunchy, juicy and aromatic. The excellent storability and shelf-life of Magic Star® gives her the exceptional opportunity to be on the shelf throughout the year! In various consumer panels all over Europe Magic star consistently ranks in the top 3 best-appreciated apple varieties.
The Magic Star® concept is based on the introduction of homegrown production sold in the retail shop. This means that Magic Star® apples will be exclusively produced locally.This approach will give consumers a 100% safeguard that the Magic Star® apples he or she buys from the retailer actually were produced in that country.
Within this concept Magic Star® can already be found at retailers in Belgium, The Netherlands and in the UK. In the near future we are looking forward for new countries to add to this list. The Magic Star formula allows a retailer to have their own produced, own branded apple on their retail shelf.